Having a great reputation and online presence are key for driving new business.
One of the best ways to spread the word about your successful business is to collect reviews from customers!
Why Reviews Matter
What’s the first thing you do when seeking the services of a new business? Chances are you look them up on Google or Yelp. According to Forbes, more than 60% of customers check Google reviews online before they visit a business. Understandably, they want to check out the experience others have with their moves before they commit to you.
Reviews can do a lot for your business:
- Enhance Credibility and Reputation: Positive reviews demonstrate that others have had a good experience with you or your product, which can build trust and encourage potential customers or clients to choose your offering. It can also help you stand out from your competitors.
- Increase Sales: Positive reviews are like endorsements and are more likely to convert potential customers into paying customers. They provide valuable insights and reassurance for buyers, helping them make confident choices.
- Search Engine Optimization (SEO) Benefits: Get more web traffic! User-generated content like reviews can contribute to your search engine rankings. A higher quantity and quality of reviews can help improve your online visibility and organic search rankings.
How to Get Reviews
Here are some effective strategies to boost feedback:
Provide Excellent Service: As we all know, being professional, efficient, and friendly makes for a great customer experience. The key here is consistently delivering this experience. A CRM like SmartMoving can give you the support to go above and beyond.
Request Reviews: Don't be afraid to ask your satisfied customers to leave a review! After completing a successful move, follow up with a personalized text or email message thanking them for choosing your company and kindly request for them to share their experience by leaving a review. You can make this process super simple by putting direct links to your review platforms right in the message.
Within SmartMoving, you can also use our review funnel to create automated steps surrounding a customer review. If they rate 4 or 5 stars, they will be prompted to your review platform of choice to post their review, however, if the review is 3 stars or lower, a ticket will automatically be created within SmartMoving for your customer support team to help resolve the experience.
Build Profiles on Review Sites: Establish a presence on popular review platforms such as Google My Business, Yelp, and Angie's List. Claim and optimize your business profiles with accurate information, attractive visuals, and compelling descriptions. These platforms are where many potential customers look for moving company reviews, so having an active presence can boost your visibility.
Use Social Media: Leverage your social media presence to ask for reviews. Share success stories, testimonials, or positive feedback from customers on platforms like Facebook, Instagram, and Twitter.
Showcase Reviews on Your Website: Add some of your testimonials to your website! This is a great way to showcase them as social proof of your company's quality services.
Create a Review Incentive Program: Having a hard time getting reviews? Consider offering a small incentive or discount to motivate satisfied customers to write about their positive experience with your moving company.
Respond to Reviews: Show that you care! Be sure you respond to both positive and negative reviews quickly after they are posted. Thank you for their feedback, and address specific details of their message. For negative reviews, show empathy and a willingness to resolve any issues. This demonstrates your commitment to customer satisfaction and shows that you value feedback and take it seriously.
Genuine and honest feedback is crucial for building trust with potential customers and maintaining a positive reputation. Here’s to boosting your reviews!
Learn how SmartMoving can automate referral emails. Schedule a 1:1 demo to see it in action.
